Architecture
Design the acquisition, engagement, conversion and repurchase loop on WeCom and WeChat, with clear goals and metrics for every stage.
Private Domain
Private Domain System
Closed loop from acquisition to conversion Full-funnel private domain
Overview
Traffic bought in public channels ends the relationship after one purchase. Nine Health uses WeCom tooling, membership programs and chronic-care knowledge systems to turn a one-off order into a health management relationship that can be operated for years.
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Private Domain Service line
20+ yrs Pharma marketing
100+ Brands served
8 Health categories
Five·Three Proprietary method
01 Challenges We Solve
Challenges We Solve
The friction points that quietly cap growth in this area.
01
Contacts do not convert
WeCom friend counts grow, but without segmentation and outreach strategy most contacts stay silent.
02
Repurchase only on discount
Without content and adherence management, repurchase depends entirely on promotions.
03
Member data is scattered
Orders, WeCom tags and campaign data sit in separate places, so no unified audience view exists.
04
Referrals do not last
Referral campaigns stop as soon as they end, with no sustainable mechanism designed.
02 Core Capabilities
Private Domain System's strengths
What we actually do — and what each piece delivers.
WeCom Tooling
Build custom WeCom SCRM, tagging systems and automated outreach so operating actions are configurable, traceable and reviewable.
Membership & Referral
Design tiered membership benefits, campaign mechanics and referral loops around long-term user value rather than single transactions.
Chronic Knowledge Base
Build an education and adherence knowledge system for chronic-condition audiences, supplying compliant content for long-term outreach.
Private Dashboard
Connect order and WeCom tag data to track retention, repurchase and long-term user value, guiding outreach adjustments.
03 Our Methodology
The Five Looks · Three Decisions
The Five Looks · Three Decisions framework behind every engagement.
Five Looks
Where we start every diagnosis
1
Market
Category size, policy and channel shifts
2
Competition
Rivals’ plays, pricing and positioning
3
User
Patient / consumer decision journeys
4
Self
Brand equity and org capability
5
Trend
Tech, compliance and growth dividends
Three Decisions
What we lock before execution
1
Strategy
Growth goals and resource boundaries
2
Plays
Channel · content · private-domain mix
3
Pace
Milestones and review cadence
04 How We Work
From diagnosis to growth
A closed loop from diagnosis to compounding growth.
1
Design
Map the public-to-private conversion journey and define acquisition entry points and engagement scripts.
2
Build
Set up WeCom SCRM and the tagging system, and configure automated outreach rules.
3
Launch
Roll out tiered membership benefits and referral campaigns to run the first conversion loop.
4
Supply
Build the chronic-care knowledge base and content calendar so long-term outreach always has material.
5
Optimize
Iterate outreach continuously around retention, repurchase and long-term user value as the core metrics.
05 Proof, Not Promises
Proof, Not Promises
Reference figures drawn from real engagements.
4 Loop stages
LTV Operating focus
100+ Brands served
20+ Years in pharma
06 When You Need This
When You Need This
Typical situations where this module is the right first move.
You have order volume but cannot retain customers, and want to turn one-off purchases into repeat buying.
Your WeCom contact base is growing but you lack tagging and segmented outreach.
You are in chronic-care categories that need long-term adherence management supported by compliant knowledge content.
Public-channel acquisition costs keep rising and you need traffic settled into a pool you control.
07 What You Get
What You Get
Concrete, hand-over artifacts — not just advice.
Private-domain conversion map
WeCom SCRM build plan
Tiered membership and referral design
Chronic-care knowledge framework
Private-domain data dashboard
Monthly private-domain report
FAQ
Frequently Asked Questions
How do private and public channels work together?
Public channels handle precise acquisition; private channels handle engagement, conversion and repurchase. The two are connected by unified audience tags. We fix the entry points and engagement scripts first, prove the loop, then scale media gradually.
Is private domain compliant for pharma?
Compliance is the precondition. We follow medical content rules and personal information protection requirements, avoid any non-compliant triage, and clear all outreach content through compliance review before it goes live.
What is the chronic-care knowledge base for?
It supplies compliant content for long-term outreach, improving adherence and stickiness, and turns a single purchase into an ongoing health management relationship.
Can we start without a dedicated private-domain team?
Yes. We first complete the architecture, configure the tooling and hand over the operations SOP. After that you can have Nine Health operate it for a period, or build internal capability in parallel through coaching.
Ready to start?
Talk to our team — we will map your growth path before you commit to anything.